2013
Split into two sections, the book interviews 10 design-industry practitioners, exploring their views on achieving perfection in design and their methods for overcoming creative block. The second section puts their advice into practice by testing the effectiveness of the 20 methods they shared. Unsurprisingly, all the methods encourage designers to actively avoid doing design-related things, hence the title of the book.
The documented experiments allow readers to experience the research journey firsthand, while encouraging them to try the methods themselves and discover one (or more) that might help them overcome their own creative block.
Undergraduate-work, Research, Interview, Experiment, Writing, Documentation