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Overrated
2007How does a curious designer understand the world of fads in the year 2007? By first conducting interviews with strangers to understand how their minds work before adding in her personal opinions around the collected data. 

The result is a hand-drawn 150 mm × 150 mm satire coffee table book filled with humour, irony, contradictions, and brutally honest points of view from a smart-mouthed young designer. 

While readers are entitled to the designer’s conclusion, they’re also encouraged not to be passive but to take control of the narrative—by punching out the level of “overrated-ness” at the end of each topic.
Filed under 
Research, Interview, Satire, Creative Direction, Publication, Illustration

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