SCDATHIRTY
2025SCDA turns 30! To celebrate three decades of multidisciplinary design excellence and creative exploration, a curated showcase of international work spanning architecture, interiors, landscape and product design was presented at NDC, offering a reflective look at the studio’s journey.
A commemorative 30th anniversary logo and tagline was created specifically for the event, alongside exhibition graphics, panel designs for each specialisation, and publicity reels for marketing. The exhibition countdown and launch were announced across Facebook, Instagram and LinkedIn. Behind-the-scenes content, live event updates and the exhibition tear-down were documented and shared through Instagram Stories, posts and Reels. This extended the celebration beyond the physical exhibition, allowing audiences who were unable to attend to experience it remotely.
The exhibition was held from 26–30 November 2025 at National Design Centre (NDC), Singapore. It subsequently travelled to Blue Lake Lakeside Art Centre in Chengdu, China, from 23 April–14 May 2026, marking SCDA’s first major overseas exhibition. The exhibition then returned to Singapore for its final showcase and was presented at Urban Redevelopment Authority (URA) Centre, Singapore, from 5 June–30 July 2026. Admission was free at all venues.
Associated with: SCDA
Filed under
Identity, Copywriting, Writing, Documentation, Social Media and PR Marketing