C 15 — Multidisciplinary Human

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Pesta Raya
2018

To celebrate Malay arts is to discover their rich culture. Commonly seen foundational shapes in Malay motifs (circle for unity, square for relating the tangible and the intangible, and triangle for balance and control) were utilised to form a fun and organic pattern that reflects what Malay culture stresses: unity and harmony.

On their own, the original shapes represent tradition. But once overlapped with one another, new and unique shapes are formed, representing present-day modern art forms of modularity and adaptability.

Apart from the shapes, the logotype shows a mixture of regular and italics sans-serif font styles, paired with the overall pattern’s bright and colourful palette. This combination reflects how harmony and balance are created through the expression of integration and progress—a reminder that in order to move forward, we must look back and appreciate how far we have come.

Associated with: qu’est-ce que c’est design
Client: Esplanade - Theatres on the Bay, Singapore

Filed under
Creative Direction, Identity