2018
Continuing the triangle motif of their earlier logo, they believe that its multiple points and ability to be flexibly applied in various orientations represent the multiplicity of meanings and connections across geographics and areas of knowledge.
The new design utilises the three As to form a bold and distinct equilateral triangle. When placed in this format, each ‘A’ has adequate prominence, which not only allows each of them to be represented as a standalone concept but also allows the concepts to interact with one another infinitely—just as the members of Asia Art Activism engage with these concepts alongside their own specialisations within their work.
Associated with: qu’est-ce que c’est design
Client: Annie Jael Kwan, Curator
Creative Direction, Identity