2017
For this studio-initiated project, five designers were each assigned different roles. I was tasked with the following two.
First, to create (from scratch) a fictitious columnist who responds to each issue’s burning question, posted to our audience via social media platforms (Instagram, Twitter, and Reddit). Six hundred words per article, with lots of research via movies, books, and interviews, and cheeky hidden messages in every article—all “written by” Christopher Luke Collins*, a 34-year-old British, witty, and sentimental man—was born.
*He sounds like a dream, but too bad he ain’t real!
Second, to share behind-the-scenes processes on our studio’s Instagram account, bringing the audience along with us as we prepared the zine from start to finish, which generated awareness and excitement. This also helped us publicise the zine to the world, gathering responses to our questions from across all platforms.
With a limited budget, we sourced establishments around the world (cafes, bookstores, etc. that were in line with the issue’s theme) that would allow us to place a limited 10–20 copies free for their customers to pick up. Once the locations were secured, the zines, along with handmade posters for that issue, were delivered—with a special request: a snapshot of the staff holding up our zine as promotional material on both parties’ social media accounts. This helped generate free advertising for both sides: a win-win situation with a +1 point for independent brands!
Limited run.
500 copies per issue.
Associated with: qu’est-ce que c’est design
Writing, Editorial, Research, Social Media and PR Marketing