Obsessive Compulsive Desserts
2017A light-hearted wordplay on obsessive-compulsive-disorder, Obsessive Compulsive Desserts outlines a pâtissier’s obsession with desserts and how she works with an almost fanatical passion. When pieced together, the logo resembles a variety of possible desserts (cake, pies, tarts), but when separated, not only does it form the letters O-C-D, but the different shapes and sizes display its individuality.
A colourful, pastel colour combination was used to visualise the sweetness of desserts. A special note card was also designed amongst a simple suite of collaterals to give a personal touch to the overall branding.
Associated with: qu’est-ce que c’est design
Client: Geraldine Goh, Founder and Pâtissier
Filed under
Creative Direction, Identity